AI video creation has become increasingly important for businesses that need to communicate clearly, consistently, and at scale. From employee training to product explainers and internal updates, video is often the most effective format—but traditional production is time-consuming and expensive.
Synthesia addresses this challenge by enabling organizations to create professional presenter-led videos using AI avatars, without cameras, studios, or live presenters. The platform is built specifically for business communication, prioritizing clarity, consistency, and scalability over cinematic visuals.
What is Synthesia?
Synthesia is an AI video creation platform that enables teams to produce professional presenter-style videos using realistic AI avatars. Instead of filming with cameras, lighting, and presenters, users can generate videos by writing a script and selecting an avatar, language, and visual layout.
The platform is primarily designed for business communication use cases such as employee training, onboarding, internal updates, product walkthroughs, and marketing explainers—where clarity, consistency, and scalability matter more than cinematic creativity.
How Synthesia Works
Synthesia follows a script-to-video workflow:
- You write or paste a script.
- Choose an AI avatar (human-like presenter).
- Select language, voice, and layout.
- Generate a video where the avatar delivers the script naturally.
The process removes the need for filming, retakes, or live presenters, making it especially suitable for distributed teams and organizations producing video content at scale.
Core Strengths of Synthesia
AI Avatars and Presenter Videos
Synthesia’s defining feature is its library of AI avatars designed to act as presenters. These avatars maintain consistent appearance, tone, and delivery—useful for companies that want a standardized communication style across many videos.
Multilingual Video Creation
The platform supports multiple languages and accents, allowing teams to localize training or marketing content without hiring separate presenters for each market.
Script-Based Production
Videos are generated directly from text, making updates simple. Changing a policy, feature, or message does not require re-recording—only editing the script and regenerating the video.
Corporate-Focused Templates
Synthesia includes layouts optimized for presentations, tutorials, and instructional content, aligning with business and enterprise use cases rather than creative storytelling.
Typical Use Cases
Employee Training and Onboarding
Many companies use Synthesia to create standardized onboarding videos, compliance training, and internal learning modules that are easy to update and reuse.
Internal Communication
Leadership updates, company announcements, and internal briefings can be produced quickly without scheduling presenters or video shoots.
Product Walkthroughs and Explainers
Synthesia works well for software demos, feature explanations, and step-by-step guides where a clear verbal explanation is more important than visual flair.
Marketing and Sales Enablement
Sales teams often use avatar videos for pitch explanations, personalized outreach, and explainer content that feels human without requiring live recording.
In practice, Synthesia works best for training, internal updates, onboarding, and explainer-style communication where consistency and speed matter more than expressive performance. Trying to “direct” avatars like real actors tends to create friction; keeping scripts concise and structurally clear produces better results.
Where Synthesia Is Not a Good Fit
Synthesia is not designed for:
- Cinematic or highly creative video production
- Visual storytelling, VFX, or dynamic scene transitions
- Short-form social media videos focused on entertainment
If your priority is artistic control, motion design, or visual experimentation, creative video tools like generative video platforms are better suited.
Synthesia vs Creative AI Video Tools
Compared to generative video tools focused on visuals and creativity, Synthesia prioritizes:
- Consistency over creativity
- Clarity over aesthetics
- Scalability over visual experimentation
This makes it fundamentally different from tools used for ads, films, or social media visuals, positioning Synthesia as a business communication video tool rather than a creative video engine.
Who Should Use Synthesia?
Synthesia is best suited for:
- Companies producing training and internal videos at scale
- Marketing teams creating explainers and product walkthroughs
- HR and L&D teams managing onboarding and compliance content
- Global teams needing multilingual video communication
Who Should Consider Alternatives?
You may want a different tool if:
- You need cinematic, creative, or stylized video output
- You rely heavily on visual storytelling or effects
- Your content is entertainment-first rather than information-first
Look elsewhere if your videos rely on emotional delivery, dynamic on-screen action, or heavy visual storytelling. In those cases, avatar-based generation can feel restrictive compared to live presenters or traditional video production.
Final Assessment
Synthesia excels at what it is designed for: scalable, presenter-led business video creation without filming. It is not a creative video platform, but for organizations that value speed, consistency, and clarity in communication, it remains one of the most practical AI avatar video solutions available.